Is physical evidence important for service sector? What is physical evidence of service? What are types of physical evidence? Do you think physical evidence really matters in marketing of services discuss with the help of examples?
What are the 7 P’s of service marketing?
What is physical evidence list some examples?
Choose a service organization and collect all forms of physical evidence that the organization uses to communicate with its customers. If customers can see the companys facility, then take a few pictures of the service space. Analyze the evidence in terms of compatibility, consistency and whether it over-promises or under-promises what the company can deliver. What recommendations would you make?
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